|Marketing Plans, Strategic
Plans and Business Plans are essential elements for the successful law firm. The old
adage, If you fail to plan...plan to fail, speaks volumes about the importance
Strategic Plans provide direction for the law firm during the next few years. Centurion
Consulting Group facilitates meetings with attorneys to assist in developing the Strategic
Plan. Defining the vision, mission and goals for the law firm is an important ingredient
for future success. The Strategic Plan also examines the drivers and
restrainers of the firm and the opportunities and threats.
An article from the Update describes the strategic planning process.
The Business Plan, which includes the Marketing Plan, provides a law firm with a
comprehensive analysis of the business. The Plan includes three-year projections for cash
flow and profit and loss statements. In addition, the Business Plan examines the
operations including personnel, staffing, etc. and recommends areas for improvement based
on average industry statistics compiled by the Internal Revenue Service and other
organizations. An article from the Los Angeles Business Journal details the
writing a business plan.
Centurion Consulting develops Marketing Plans that provide companies with a blueprint for
future growth. We examine the firm's drivers and restrainers through discussions with
partners, employees, current and former clients and referral sources. We analyze the law
firm's client base and target areas of expansion. We identify a variety of methods to help
with business development. We provide clients with a tactical plan of monthly projects
that will achieve our client's objectives and grow the law firm.
An article from the Update discusses the elements of a marketing plan.