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Centurion Consulting Group
Market and Communicate to Grow Your Firm
Marketing and Strategic Plans -- the Key to Success
Marketing Plans, Strategic Plans and Business Plans are essential elements for the successful law firm. The old adage, “If you fail to plan...plan to fail,” speaks volumes about the importance of planning.

Strategic Plan
Strategic Plans provide direction for the law firm during the next few years. Centurion Consulting Group facilitates meetings with attorneys to assist in developing the Strategic Plan. Defining the vision, mission and goals for the law firm is an important ingredient for future success. The Strategic Plan also examines the drivers and restrainers of the firm and the opportunities and threats.

An article from the Update describes the strategic planning process.

Business Plan
The Business Plan, which includes the Marketing Plan, provides a law firm with a comprehensive analysis of the business. The Plan includes three-year projections for cash flow and profit and loss statements. In addition, the Business Plan examines the operations including personnel, staffing, etc. and recommends areas for improvement based on average industry statistics compiled by the Internal Revenue Service and other organizations. An article from the Los Angeles Business Journal details the process of writing a business plan.

Marketing Plan
Centurion Consulting develops Marketing Plans that provide companies with a blueprint for future growth. We examine the firm's drivers and restrainers through discussions with partners, employees, current and former clients and referral sources. We analyze the law firm's client base and target areas of expansion. We identify a variety of methods to help with business development. We provide clients with a tactical plan of monthly projects that will achieve our client's objectives and grow the law firm.

An article from the Update discusses the elements of a marketing plan.

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