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Where's the Plan?
by Barbara Lewis MBA and Dan Otto MBA

In a survey that Centurion Consulting Group conducted, we found that only 20% of respondents had a marketing plan and less that 10% had business plans.   And yet research indicates that revenues and profits can increase dramatically if there is a plan in place.

Action Step:

Develop a business plan (a marketing plan is part of the business plan) and watch your revenues and profits increase.

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