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Centurion Consulting Group
Market and Communicate to Grow Your Firm

Are You Targeting the Right Market?
by Barbara Lewis MBA and Dan Otto MBA

Oftentimes Centurion Consulting Group finds that attorneys market to other attorneys.  But unless attorneys refer you clients, this is an inappropriate target.  Bar associations and legal publications may be a waste of precious marketing time.  Most attorneys have no coordinated plan of action to generate additional clients and hence their efforts are unfocused and unproductive.

Action Step:

Develop a marketing plan with specific goals and a tactical support plan to support your objectives.

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